Zoe has worked for all the major TV channels, in addition to What Not to Wear her projects include styling for the BBC's Dressing Dangerously, GMTV and participating in Channel 4's Faking It – where her brief was to transform an 83-year-old woman into a professional stylist!

Her advertising portfolio is equally extensive, embracing world famous brands such as Wrangler, House of Fraser, Debenhams, L’Oréal, Tony & Guy, Disney, Jaguar and Nescafé. Her work may also be seen in publications including Marie Claire, FHM, The Times, Daily Mail and Rank.

Having studied fashion, design and marketing at university, Zoe has spent more than eight years as a freelance stylist, with extremely broad experience (as you can see!) that “helps to keep the job fun and interesting”. Now she is ready to share the secrets of the trade with you.

"Whether working with high profile celebrities or real people my approach is the same. It's not about slavishly following fashion but about finding the style that's right for someone and their lifestyle." (Zoe Lem)